Alex is a certified leadership coach with over 20 years of experience in IT and business transformation, bringing a unique blend of professional expertise and personal approach to coaching. As a visionary leader who has developed and led innovative, high-performing teams across global environments, Alex specializes in guiding executives and organizations through strategic change and digital transformation.

Alex believes in the transformative power of openness and connection. By fostering authentic relationships and nurturing emotional intelligence, Alex helps leaders create environments where empathy, collaboration, and compassion thrive. This approach not only drives business success but also promotes personal growth and fulfillment, making Alex a sought-after coach for leaders looking to transform not only their organizations but also their lives.

Alex holds a B.A. in Computer Information Systems from the University of South Carolina Upstate, where she attended on a tennis athletic scholarship. She is passionate about continuous learning and development, both for herself and for those she coaches. She started Define Studios to extend beyond boundaries – coaching entrepreneurs, executives, managers, individuals and teenagers, tailoring her approach to each unique journey.